What will I learn?
What is your favourite advert of all time? What are the reasons you remember it? Did you then purchase that product or service?
During this course, you will build an understanding of why that advert was effective. In addition, you will develop an understanding of how marketing links to finance, operations and employees. Students will learn to apply their knowledge and understanding to different business contexts ranging from small enterprises to large multinationals and businesses operating in local, national and global contexts. Students will learn to develop an understanding of how these contexts impact on business behaviour.
How is the course structured and assessed?
This GCSE is assessed through two papers which last for 1 hour 45 minutes. Questions vary from multiple choice, short written answers and calculations to full analytical and evaluative essays. There is no Controlled Assessment or Coursework.
Topics covered include:
- Human Resources
Previous examinations have structured the topics as follows:
- Paper 1: Business in the Real World, Influences on Business, Operations, Human Resources.
- Paper 2: Business in the Real World, Influences on Business, Marketing and Finance.